AVP, SFMC + Digital Marketing

Our client, a reputable financial institution is seeking an experienced AVP of Digital Marketing with a focus on Salesforce Marketing Cloud (SFMC) and multi-channel campaign strategies. This role offers the opportunity to lead innovative digital marketing initiatives, architect complex automation solutions, and drive personalized member experiences at scale. The successful candidate will oversee strategic campaign development, platform integrations, and team leadership to support organizational growth while fostering a culture of digital excellence.

Required Skills:

• Proven expertise in marketing technology architecture and executing cross-channel campaigns
• Strong understanding of CRM systems, APIs, data structures, and integration best practices
• Exceptional communication skills, capable of translating complex technical concepts for non-technical stakeholders
• Advanced interpersonal, organizational, and analytical abilities
• Strong project management skills to coordinate multiple initiatives simultaneously
• Minimum of 2+ years hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, etc.)
• Over 8 years of lifecycle and retention marketing experience
• Ability to analyze research, synthesize insights, and develop compelling presentations

Nice to Have Skills:

• Experience collaborating with strategists managing channels such as SMS, social media, web, paid media, and direct mail
• Knowledge of digital personalization engines and website development
• Familiarity with privacy regulation compliance and data management best practices
• Previous leadership roles overseeing digital data teams or marketing automation teams

Preferred Education and Experience:

• Bachelor’s degree in Marketing, Business, Information Technology, or a related field
• Extensive experience (8+ years) in lifecycle and retention marketing, with a focus on digital strategies and automation

Other Requirements:

• Demonstrated ability to lead platform integrations and manage digital transformation initiatives
• Strong problem-solving skills, with the ability to identify and mitigate project roadblocks
• Passion for digital innovation and thought leadership within the marketing technology landscape
• Willingness to collaborate across teams to develop member-centric programs

Candidates with a drive to enhance digital engagement and deliver personalized experiences in the financial services industry are encouraged to get in touch and find out more about this exciting opportunity to make a meaningful impact in a dynamic organization.